When two Americans, Evan and Josh, first came to South Africa, they searched far and wide on the great vlei of the internet to find a fitness life that would be both convenient and comprehensive.

What they found were lots of contracts and class packages that needed a South African bank account. Many studios had old class schedules, broken links to events and a general lack of information and options. It felt like a barren wasteland with few inspiring watering-holes.

So, they signed up for a contract at a big box gym. The gym was very nice and life seemed to proceed happily, but they were locked in.

If they wanted to go to a yoga – they had to find a studio, and that was extra. When Josh wanted to go to a CrossFit – he had to find a box, and that was extra. When Evan hurt his back and was prescribed Pilates – he had to find a studio, and that was extra.

Before long they were pouring money into fitness activities like crazy! No one should have to do that! There has to be a better way! So they sat on top of Table Mountain and had a good think…

FitKey is what they came up with - a new type of membership that gives you access to fitness classes at any gym or studio across South Africa.